kmfked.blogg.se - Using hp branding tool

I always ask recruiters we work with who these people are, what do they like, and from that we create persons that help us guide our communication. When we activate this messaging, I start always with the client’s need. I’ve seen much better engagement when we combine our employer brand and consumer brand within our communication and messaging. Especially when you’re hiring engineers who will actually create the products or salespeople who will actually sell the products, it can be a very powerful tool of attraction. In a lot of situations, the corporate brand is stronger than the employer brand within a candidates decision-making process. When I talk about our strategy, I like to bring our corporate brand into the discussion.

How does your employer brand strategy help with this?

In the short term, it’s all about engineering, from Barcelona to Singapore, and we are constantly in need of chemical engineers to researchers, there’s lots of competition.

Plus we have a new 3D print technology that we are pioneering, so we need people to have skills that aren’t really out there because the technology is so new.

In the long run, the biggest challenge is the shift towards a more flexible skillset across organizations.

What talent challenges are you faced with?

On a personal note, I really like the autonomy I have within my role, and what has convinced me to join.

The lack of cutthroat competition means we are encouraged to collaborate and succeed together, and there is a lot of trust in each employee.

If HP was a person, we would be described as a successful but humble person.

Can you describe the corporate culture at HP?

Listen on iTunes, Stitcher Radio, Google Play or SoundCloud. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the ‘HP Way’ is, and how they have harnessed video for employer branding campaigns.

Which one has fared best in terms of talent attraction? Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services.